At Pris & Co, our mission is to unite people through the shared love of music, dance & DJ culture. We celebrate individuality, bold style, and creativity; creating a space where everyone feels empowered to express their authentic selves.

Drawing inspiration from NYC's iconic 80s club scene, the golden era of hip hop, festival EDM and rave, we embrace and honor global dance forms that have redefined culture.

Pris & Co is a safe haven for anyone who has ever felt judged, isolated, or discriminated against.  We are pro-DEI and an all-gender identity brand.  We champion unapologetic badassery, recognizing self expression as an art form.   We believe dance is a sport that drives athleticism, healthy expression, and community.

Our goal is to celebrate together, empowering our community to create inspiring experiences.